The Social Media Charm of Hideo Kojima
Written by Gill Princen
Hideo Kojima, the game director who made his name through the legendary Metal Gear series and his infamous departure at Konami to start his own production company. His name is held in high regard by gamers and pop culture fans all around the world. Besides being hailed for his work on critically acclaimed games like Metal Gear Solid (under Konami) and Death Stranding (first release of his own studio), Kojima-san keeps fans on the edge of their seat through his unique social media presence.
Saying Hideo Kojima’s social media accounts have a one-of-a-kind aura you wouldn’t expect from a Japanese game designer is an understatement. From daily coffee snaps with The Cure on the background, to a Shinkansen passing by on Moby’s Extreme Ways, the vibes Kojima-san creates with his daily posts and reels is absolutely immaculate. None of Kojima’s posts on Instagram have any captions, leaving his fans to interpret the story behind each image.
As Kojima-san stated in an interview with The Guardian: “I’ll show pieces of my daily life, but I don’t do glamorous photos like other celebrities on Instagram.”
This is felt in every piece of content he shares. Each post on his Instagram account feels real, raw, and unedited, complemented with a gem out of one of his goated playlists. Each time Kojima-san works with a big name, be it a Hollywood actor, voice actor, or motion capture actress, he posts a selfie with them. Names like Léa Seydoux, Kenjiro Tsuda, Timothée Chalamet, Norman Reedus, and Mads Mikkelsen have made their appearance on Kojima-san’s feed.
If you’re not in it for the famous faces or his daily lunch pics, you’ll be intrigued by the mass of pop culture references and nostalgia that gets posted almost daily. From Western blockbusters like Deadpool & Wolverine, to his favorite Duran Duran albums, you’ll be sure to get an idea of the media that inspires Kojima-san. On a good day, you might even see a clever teaser for his upcoming game.
In 2019, Hideo Kojima was awarded two Guinness World Records for being the most followed game director on Twitter and Instagram. Both accounts have over 3 million followers today. His social media presence is not just about numbers; it’s a reflection of how Kojima-san connects with his audience, blending personal moments with professional highlights in a way that feels genuine and engaging. His ability to maintain this balance effortlessly is what makes his online presence so charming and captivating to his fans worldwide.
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