Fashion

Genderless kei blends comfort, color, and confidence with effortless charm.

A knit cap, pink jacket, and 40,000 kilometers later.

Yutaro Saito captures the quiet confidence of aging in fashion.

IM MEN turns fabric into wearable flight.

SEVESKIG redefines impermanence through wabi-sabi, yakihaku, and Roujin Z.

Musician-turned-designer Sophie Powers takes her first step into fashion in Tokyo.

Where marble motifs and avant-garde collide: Mikage Shin finds the spaces in between.

Goro Takahashi bridged cultures, crafting Harajuku’s timeless silver legacy.

Blending nature and humanity, VEIN FW25 redefines modern fashion.

How Sukeban redefined the meaning of school uniforms.

When obsession transforms homes into chaotic, couture-filled sanctuaries.

From military roots to punk flair, the story of Bosozoku fashion.

What is Decora? Japan’s boldest street fashion explained.

The shop that turned Ura-Harajuku into streetwear’s beating heart.

Decora finds its way into Dress to Impress - Harajuku’s boldest style goes virtual.

Tracing Hiroshi Fujiwara’s path before the birth of Fragment Design.

The creative chaos of 90s Harajuku immortalized by iconic fashion magazines.

Decora Kei, the export of Tokyo’s most colorful district: Harajuku.

Murakami’s colorful motives return to Louis Vuitton.

The subculture that mixes Victorian charm with bold self-expression.

Hello Kitty and My Melody reimagined in limited-edition designs.

BAPE® Shark Hoodie drops honor two decades of streetwear history.

Exploring Kinoko Teikoku - Japan’s shoegaze pioneers with a shifting sound.

Murakami’s new footwear brand, Ohana Hatake, launches flower-inspired slides.

The master who shaped fashion’s avant-garde narrative.

VANDYTHEPINK® meets Pokémon in an irresistible collab.

Maison Margiela showcases its Artisanal collection in Tokyo.

How Fujiwara’s cultural influence shaped the global streetwear scene.

Crocs and Pokémon cross paths in a one-of-a-kind collaboration.

The New Balance x Junya Watanabe Collab taking the internet by storm.