The Ultimate Guide to Japanese Streetwear Brands
Japanese streetwear has cemented itself as a cornerstone in the global fashion industry, blending traditional craftsmanship with contemporary style in a way that is both innovative and deeply rooted in cultural heritage. This guide delves into over 30 essential Japanese streetwear brands, ranging from iconic pioneers like Yohji Yamamoto to innovative newcomers like MIYAGIHIDETAKA. From the trademark camo patterns and playful designs of BAPE to the avant-garde artistry of UNDERCOVER, and the meticulous craftsmanship of EVISU. We highlight their histories, distinctive characteristics, and contributions to the fashion landscape.
34. EVISU
Founded in 1991 by Hidehiko Yamane
EVISU is a Japanese denim brand renowned for its high-quality jeans and distinctive hand-painted seagull logo. Founded by Hidehiko Yamane in Osaka, EVISU played a significant role in the global appreciation of Japanese denim craftsmanship. In the early 2000s, the brand became a cultural phenomenon, embraced by celebrities and fashion influencers worldwide. EVISU pays homage to traditional Japanese craftsmanship while incorporating modern streetwear elements. The brand’s limited-edition releases and collaborations keep it at the forefront of streetwear and luxury fashion.
© Evisu
33. WACKO MARIA
Founded in 2005 by Nobuhiro Mori and Keiji Ishizuka
WACKO MARIA combines Latin American influences with rockabilly and punk aesthetics, known for its ornate shirting and outerwear with elaborate embroidery and bold prints. Established by former J-League footballers Nobuhiro Mori and Keiji Ishizuka, WACKO MARIA is a Japanese streetwear brand known for its eclectic blend of rockabilly, Latin American culture, and Japanese aesthetics.
© Wacko Maria │picture by Jiro Konami
32. TAKAHIROMIYASHITATheSoloist
Founded in 2010 by Takahiro Miyashita
TAKAHIROMIYASHITATheSoloist is the eponymous label of Takahiro Miyashita, the visionary designer behind the cult brand Number (N)ine. Launched in 2010, TheSoloist continues Miyashita’s exploration of avant-garde fashion, characterized by its innovative designs, intricate detailing, and deep cultural references. The brand embodies a blend of punk, grunge, and high fashion, creating pieces that are both artistic and wearable.
© TAKAHIROMIYASHITATheSoloist
31. Visvim
Founded in 2000 by Hiroki Nakamura
Visvim stands at the intersection of traditional craftsmanship and modern technology. The brand draws inspiration from Americana and indigenous cultures, producing high-quality garments and footwear. Visvim is celebrated for its meticulous attention to detail, use of natural dyes, and innovative materials, creating timeless pieces that are both functional and stylish.
© Visvim│from Spring/Summer '24 lookbook
30. Mizuno
Founded in 1906 by Rihachi Mizuno
Mizuno, founded by Rihachi Mizuno in 1906, is a Japanese sportswear brand known for its innovative technology and high-quality athletic gear. Initially focused on baseball equipment, Mizuno has since expanded to cover a wide range of sports, including running, tennis, golf, and more. While primarily recognized for its performance sportswear, Mizuno has also made significant inroads into the streetwear scene, blending functionality with contemporary style.
Mizuno│© Tony Blee
29. Cav Empt
Founded in 2011 by Sk8thing and Toby Feltwell
Cav Empt, or C.E, stands out for its post-modern and digital aesthetics. The brand’s name, derived from the Latin phrase “caveat emptor” (buyer beware), reflects its conceptual approach to streetwear. The brand’s founders, Toby Feltwell and Sk8thing, brought their extensive experience from working with other influential streetwear brands like BAPE, Billionaire Boys Club, and Ice Cream, infusing Cav Empt with a deep understanding of streetwear culture and innovation. Cav Empt’s collections feature limited releases, bold graphics, and technical fabrics, creating pieces that are both visually striking and functional.
© Cav Empt
28. MIYAGIHIDETAKA
Founded in 2016 by Hidetaka Miyagi
MIYAGIHIDETAKA, founded by Hidetaka Miyagi, is a Japanese streetwear brand that has gained attention for its unique reinterpretations of the paisley bandana print and its high-quality, handcrafted garments. The brand embodies a blend of traditional motifs with contemporary design, creating pieces that are both culturally rich and fashion-forward.
© MIYAGIHIDETAKA│picture by Hidetaka Miyagi
27. Mastermind Japan
Founded in 1997 by Masaaki Homma
Mastermind Japan is known for its luxurious take on streetwear, featuring the iconic Skull & Crossbones logo and a predominantly black color palette. The brand blends punk and goth aesthetics with high-end craftsmanship, often using Swarovski crystals and intricate detailing. Mastermind Japan’s exclusivity and limited releases have garnered a dedicated following among fashion enthusiasts.
© Mastermind Japan
26. South2 West8
Founded in 2003 by Kaname Nagaoka
Part of the Nepenthes group, South2 West8 focuses on outdoor and fishing gear. The brand combines traditional Japanese aesthetics with modern functionality, creating unique pieces suitable for both urban and wilderness settings. South2 West8’s designs, based on the Japanese fly-fishing technique called “Tenkara”, often feature bold patterns and technical fabrics, catering to a niche market of outdoor enthusiasts and fashion-forward individuals.
© South2 West8│from Autumn/Winter '24 lookbook
25. nanamica
Founded in 2003 by Eiichiro Homma
nanamica is known for its minimalist designs that seamlessly blend form and function. The brand’s collections often feature technical fabrics and innovative details, making its pieces both stylish and practical. nanamica also produces The North Face Purple Label, a line that combines The North Face’s technical expertise with Japanese design sensibilities.
© nanamica
24. Hysteric Glamour
Founded in 1984 by Nobuhiko Kitamura
Hysteric Glamour is an iconic brand that emerged from the vibrant fashion scene of Tokyo in the 1980s. Founded by Nobuhiko Kitamura, the brand draws heavy inspiration from 1960s and 1970s Western pop culture, including rock music, comic books, and vintage advertising. This eclectic mix of influences is evident in Hysteric Glamour’s bold graphics, edgy designs, and rebellious spirit.
© Hysteric Glamour & Supreme
23. Sasquatchfabrix
Founded in 2003 by Wonder Wonker Guerrilla Band
Sasquatchfabrix combines traditional Asian motifs with modern graphics and technical fabrics. The brand’s designs draw inspiration from skate and graffiti culture, resulting in collections that blend experimental, conceptual design with accessible streetwear sensibilities. The brand operates under the concept of “high performance vandalism,” blending traditional Japanese elements with contemporary streetwear influences.
© Sasquatchfabrix
22. sacai
Founded in 1999 by Chitose Abe
sacai is renowned for its innovative design approach that blends high fashion with streetwear elements. Chitose Abe, a former protégé of Junya Watanabe at COMME des GARÇONS, has created a unique identity for Sacai by combining unexpected fabrics and textures to create visually striking and functional pieces. The brand’s distinctive style and high-quality craftsmanship have made it a favorite among fashion enthusiasts worldwide. sacai’s partnership with Nike on the LD Waffle silhouette is one of the brands most impactful collabs, showcasing its ability to merge luxury with street style.
21. Auralee
Founded in 2015 by Ryota Iwai
Auralee focuses on minimalism and high-quality materials, creating timeless and elegant pieces. The brand’s collections emphasize subtlety and sophistication, using carefully sourced fabrics and understated designs. The brand’s name, derived from the old English word meaning “golden,” reflects its commitment to purity and simplicity in fashion. Auralee’s approach to fashion is rooted in simplicity and comfort, making its garments versatile and enduring.
© Auralee│from Spring/Summer ‘23 lookbook │picture by Bruno Staub
20. WTAPS
Founded in 1996 by Tetsu Nishiyama
WTAPS, pronounced “double taps,” draws inspiration from military and workwear, incorporating elements such as cargo pockets, tactical vests, and camouflage patterns into its designs. This gives the brand a rugged, utilitarian aesthetic. WTAPS’ meticulous craftsmanship and attention to detail have made it a staple in the world of Japanese streetwear.
© WTAPS│from Spring/Summer '19 lookbook
19. Y-3
Founded in 2002 by Yohji Yamamoto and Adidas
Y-3 represents the fusion of high fashion and sportswear, a collaboration between renowned designer Yohji Yamamoto and Adidas. The brand is known for its innovative footwear and apparel, blending Yamamoto’s avant-garde aesthetics with Adidas’ technical expertise. Iconic pieces like the Y-3 Qasa and Y-3 PureBOOST exemplify the brand’s cutting-edge approach to design.
© Y-3│from Spring/Summer ‘23 Chapter 2 lookbook│picture by Shoichi Aoki
18. Suicoke
Founded in 2006 by anonymous creatives
Suicoke revolutionized the sandal market with its distinctive designs and high-quality components. Known for their technical aesthetic and collaborations with various brands, Suicoke sandals often feature Vibram soles and multiple straps, combining durability with comfort and style. The brand has gained a strong following among fashion enthusiasts looking for unique and functional footwear.
© Suicoke│picture by Will Goodan
17. Beams
Founded in 1976 by Etsuzo Shitara
Beams started as a lifestyle store in Tokyo’s Harajuku district, offering a mix of clothing, homeware, and furniture. Over time, it has expanded into various sub-brands, each with its unique focus. Beams Plus, for example, pays homage to classic American menswear from the mid-20th century, blending traditional styles with modern sensibilities.
© Beams & The Hip Store│from Fall/Winter ‘20 lookbook
16. Neighborhood
Founded in 1994 by Shinsuke Takizawa
Neighborhood is known for its high-quality craftsmanship, rugged aesthetics, and deep roots in motorcycle culture. The brand merges elements of military, workwear, and punk rock influences to create distinctive and durable pieces that have garnered a loyal following worldwide.
© Neighborhood Japan & Clarks Originals
15. A Bathing Ape (BAPE)
Founded in 1993 by Nigo
A Bathing Ape, commonly known as BAPE, emerged from Tokyo’s Harajuku district and quickly became a cornerstone of Japanese streetwear. Known for its camo patterns, iconic shark hoodies, and the Bapesta sneaker, BAPE combines hip-hop influences with urban aesthetics. The brand’s philosophy of exclusivity and limited releases has cultivated a fervent following, cementing its status as a cultural phenomenon.
© A Bathing Ape
14. Asics
Founded in 1949 by Kihachiro Onitsuka
Asics is globally recognized for its performance footwear, particularly in running. The brand’s Gel Lyte series and other innovative models have made significant inroads into the lifestyle market. Collaborations with designers and brands have further elevated Asics’ profile, blending technical excellence with contemporary fashion.
© Asics & A Bathing Ape│picture by RK
13. Needles
Founded in 1997 by Keizo Shimizu
Needles reinterprets American workwear and military styles through a Japanese lens, known for its iconic track pants with butterfly logos and eclectic designs. The brand’s collections are often inspired by cultural icons and subcultures, blending vintage aesthetics with contemporary fashion. Needles is part of the Nepenthes group, alongside brands like South2 West8 and Engineered Garments.
© Needles│from Fall/Winter ‘24 lookbook
12. Porter Yoshida & Co.
Founded in 1962 by Yoshida Kaban
Porter Yoshida & Co. is renowned for its high-quality bags and accessories, combining traditional craftsmanship with modern design. Founded by Yoshida Kaban, the brand has become synonymous with durability, functionality, and timeless style. Every Porter bag is made with meticulous attention to detail, embodying the brand’s philosophy of “Heart and Soul into Every Stitch.”
© Porter Yoshida & Co.│picture by E-Wax Studio
11. NULABEL
Founded in 2014 by Hiroaki Hamada
Portvel, rebranded as NULABEL CM1YOK42 in 2020, is a forward-thinking Japanese fashion brand that combines technical innovation with contemporary design. Hiroaki Hamada’s vision for the brand focuses on creating garments that are not only aesthetically pleasing but also highly functional, often incorporating futuristic themes and advanced materials.
© NULABEL
10. and wander
Founded in 2011 by Keita Ikeuchi and Mihoko Mori
and wander blends functionality with fashion, offering technical outdoor wear that’s stylish enough for urban environments. Utilizing advanced materials like GORE-TEX and incorporating features such as taped seams and practical toggles, the brand is inspired by the natural world. and wander’s pieces are designed to encourage exploration and adventure, seamlessly merging utility with aesthetic appeal.
© and wander
9. Junya Watanabe
Founded in 1993 by Junya Watanabe
Junya Watanabe, a protégé of Rei Kawakubo, is celebrated for his experimental approach to menswear. His collections often feature innovative uses of fabrics and complex constructions. Known for his patchwork designs and collaborations with brands like Levi’s, Watanabe continually pushes the boundaries of traditional menswear, blending functionality with avant-garde aesthetics.
© Junya Watanabe│picture by Ken Ngan
8. Human Made
Founded in 2010 by Nigo
Human Made is the brainchild of Nigo, the legendary founder of A Bathing Ape (BAPE). Established in 2010, Human Made is a reflection of Nigo’s love for vintage Americana and Japanese craftsmanship. The brand channels mid-20th century American workwear and casual wear, blending nostalgia with contemporary streetwear aesthetics.
© Human Made
7. Mountain Research
Founded in 2006 by Setsumasa Kobayashi
Mountain Research, originally founded as General Research in 1993 and rebranded in 2006, is a pioneering Japanese brand that blends outdoor functionality with contemporary fashion. Founded by Setsumasa Kobayashi, Mountain Research draws inspiration from mountaineering and outdoor activities, creating garments that are as stylish as they are practical.
© Mountain Research│picture by Yuma Yoshitsugu
6. Engineered Garments
Founded in 1999 by Daiki Suzuki
Engineered Garments, established by Daiki Suzuki under the umbrella of the Nepenthes group, is renowned for its unique take on classic American workwear and military clothing. The brand combines meticulous Japanese craftsmanship with rugged, functional designs inspired by vintage Americana, creating a distinct aesthetic that appeals to both streetwear enthusiasts and heritage fashion lovers.
© Engineered Garments
5. KAPITAL
Founded in 1985 by Toshikiyo and Kiro Hirata
KAPITAL, originating from Kojima, Japan’s denim capital, started as a denim manufacturer but has evolved into a fashion trailblazer. Known for its artisanal approach, KAPITAL combines traditional Japanese techniques with avant-garde design. The brand’s distinctive patchwork, unique distressing methods, and cultural narratives make each piece a work of art, embodying a blend of heritage and modernity.
© KAPITAL
4. UNDERCOVER
Founded in 1990 by Jun Takahashi
UNDERCOVER is synonymous with avant-garde fashion, challenging norms with its rebellious designs. The brand has carved out a niche for itself by blending high fashion with streetwear sensibilities, resulting in unique, thought-provoking pieces. UNDERCOVER is celebrated for its bold graphics, intricate detailing, and a conceptual approach that often draws from punk rock, art, and subcultural influences. The brand’s motto, “We make noise, not clothes,” encapsulates its philosophy of creating fashion that challenges the norm.
© UNDERCOVER & nonnative
3. Issey Miyake
Founded in 1970 by Issey Miyake
Issey Miyake is a true revolutionary in fashion, known for integrating technology and innovation into his designs. The hallmark of his creations are the pleated garments and accessories like the Bao Bao handbag. Miyake’s approach to fashion as functional art has influenced a wide range of designers and left an indelible mark on the industry.
2. Yohji Yamamoto
Founded in 1972 by Yohji Yamamoto
Yohji Yamamoto is one of the most influential figures in contemporary fashion, known for his avant-garde designs and use of the color black. His eponymous label blends traditional Japanese tailoring with modern aesthetics, creating pieces that are both timeless and innovative. Yamamoto’s work has significantly impacted fashion, setting trends and redefining silhouettes.
1. Comme des Garçons (CDG)
Founded in 1969 by Rei Kawakubo
Comme des Garçons is a pillar of avant-garde fashion, known for its innovative designs and boundary-pushing aesthetics. Under the leadership of Rei Kawakubo, CDG has influenced countless designers and continues to be a major force in both high fashion and streetwear. The brand’s sub-lines, such as CDG Play with its iconic heart logo, have a broad appeal while maintaining a distinctive edge.
Japanese streetwear represents a perfect blend of tradition and modernity, craftsmanship and innovation. It is a dynamic and influential sector that continually pushes the boundaries of fashion, creating trends that resonate globally.
As we look to the future, the legacy of Japanese streetwear will continue to thrive through its commitment to quality, creativity, and cultural expression. For fashion enthusiasts and newcomers alike, understanding and appreciating these brands offers a deeper insight into the world of streetwear and the cultural forces that shape it.
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