A Guide to Harajuku’s Best Clothing Stores
When it comes to fashion, few places in the world rival the eclectic and vibrant fashion scene found in Tokyo's iconic Harajuku district. From independent boutiques to secondhand treasure troves, Harajuku, and especially Ura-Harajuku, offers options for fashion and streetwear enthusiasts seeking to elevate their wardrobe.
We've curated a guide existing of 11 shops to help you navigate the Harajuku streets and discover its fashion gems.
1. RAGTAG
Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 5 Chome−17−9, Hulic Jingumae
RAGTAG is synonymous with unparalleled quality and variety. With over 15 stores scattered across Tokyo, including several in the Harajuku area, RAGTAG offers a rotating selection of coveted brands such as A Bathing Ape (Bape) and Comme des Garcons at prices significantly lower than retail. Whether you're searching for streetwear essentials or high-end luxury pieces, RAGTAG's ever-changing inventory promises a thrilling treasure hunt for fashion enthusiasts.
Ragtag Harajuku
2. 2nd Street
Address: 4 Chome-26-4 Jingumae, Shibuya City, Tokyo 150-0001
With over 250 stores nationwide, 2nd Street has become synonymous with Japanese streetwear culture. Offering a vast selection of both men's and women's clothing, this retail giant boasts an impressive array of Japanese street labels and Western brands at prices significantly lower than retail. From Supreme to Champion, 2nd Street is a treasure trove of hypebeast brands waiting to be unearthed by savvy shoppers.
2nd Street Harajuku
3. Nubian
Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 1 Chome−20−2 Found Harajuku１階
NUBIAN has carved out a niche for itself with its culturally-significant pop-up events and curated selection of premium brands. From Burberry to Off-White™, NUBIAN juxtaposes luxury products with underground favorites, creating a dynamic shopping experience that reflects the vibrant energy of Tokyo's fashion scene. Whether you're attending an exclusive event or browsing their carefully curated selection, NUBIAN offers a glimpse into the cutting-edge of contemporary streetwear.
Nubian Harajuku
4. KIRSH
Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 4 Chome−27−6 1階
KIRSH, VIVASTUDIO's bold new brand since 2008, embodies "CORPORATE ROCK&ROLL" ethos, reflecting today's youth culture. Rooted in research and creativity, KIRSH explores diverse influences to craft innovative fashion. Their flagship store in Harajuku is worth a visit for a glimpse into their dynamic fusion of style and spirit.
Kirsch Harajuku
5. Santa Monica
Address: 4 Chome-25-5 Jingumae, Shibuya City, Tokyo 150-0001
A second hand store that focuses on women clothing, but recently also added a wider selection for men. With a selection that covers casual basics in Americana style, accessories and more feminine pieces, Santa Monica is a great pick for some vintage second hand digging. There isn’t a set price range here, but many items are priced under ¥5,000.
Santa Monica Harajuku
6. NADIA Flores En El Corazon
Address: 4 Chome-28-29 Jingumae, Shibuya City, Tokyo 150-0001
A brand born and raised in Harajuku in 2007. Step into a charming pink boutique filled with vibrant fashion. Explore cute clothes, trendy shoes, and colorful accessories for young ladies (or anyone who wants to feel colorful). This cozy spot blends imported and vintage pieces, boasting vivid colors and eye-catching designs. Embrace the flea market vibe with shoes, leggings, bags, accessories, and cosmetics.
Nadia Flores En El Corazon Harajuku
7. THE FLAT HEAD
Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 3 Chome−24−2 原宿ＭＹビル １Ｆ
This boutique is a gem for fashion enthusiasts. Their curated collection includes trendy denim and luxurious leather goods, all while offering expert maintenance services. The staff's enthusiasm and expertise make browsing a joy. A visit is a must for anyone seeking quality and style in the heart of Tokyo.
THE FLAT HEAD Harajuku
8. thisisneverthat
Address: 4 Chome-27-6 Jingumae, Shibuya City, Tokyo 150-0001
A brand blending global street cultures with a Korean flair since 2010. Founded by Nadan Cho, Jonkyu Choi, and Inwook Park, this Seoul label's collections are inspired by vintage '80s and '90s vibes, spanning London to San Francisco. From iconic footwear with New Balance to nods to Jamaican culture, thisisneverthat redefines fashion's future. Welcome to their world in their Harajuku store.
thisisneverthat Harajuku
9. PROV
Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 4 Chome−28−18 カトル・バン原宿 2F
PROV caters to the city's skate-minded individuals with its authentic selection of core brands and insider favorites. From Alltimers to Bronze 56k, PROV offers a diverse range of skatewear and accessories, ensuring that every visit is a testament to the enduring spirit of skate culture. With its knowledgeable staff and extensive inventory, PROV remains an essential destination for anyone looking to immerse themselves in Tokyo's vibrant streetwear scene.
Prov Harajuku
10. Casper John
Address: 〒150-0041 Tokyo, Shibuya City, Jinnan, 1 Chome−6−14 ＨＥＡＴＨＥＮ
A tribute to Tokyo's alternative fashion scene, Casper John embodies a gender-neutral aesthetic characterized by oversized silhouettes and bold designs. With its affordable pricing and distinctive style, this hypebeast brand offers a refreshing take on contemporary streetwear, attracting fashion-forward individuals seeking to make a statement. From loose tops to baggy bottoms, Casper John invites shoppers to embrace their individuality and explore the boundaries of fashion.
Casper John Harajuku
11. BerBerJin
Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 3 Chome−24−1 インザストリームビル2F
Vintage men's fashion store with a variety of sweatshirts, flannels, shoes, and accessories. Specializes in casual basics like military wear, jersey, and denim, along with a selection of sneakers and designer labels. Don't miss the basement denim collection featuring Levi's pieces sorted by era. New stock arrives monthly.
BerBerJin Harajuku
Harajuku stands as a paradise for fashion enthusiasts, offering a diverse array of clothing stores that cater to every style and budget. Whether you're searching for luxury labels or streetwear, Harajuku's eclectic mix of boutiques, secondhand stores, and independent retailers celebrates the dynamic spirit of Tokyo's fashion landscape.
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