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Culture
Culture

Redefining nightlife with unapologetic energy and Y2K aesthetics.

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Culture

What’s New

Featured
SEVESKIG’s AW2025-26 Collection Reinterprets the Beauty of Change
Fashion
SEVESKIG’s AW2025-26 Collection Reinterprets the Beauty of Change
Fashion

SEVESKIG redefines impermanence through wabi-sabi, yakihaku, and Roujin Z.

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Fashion
Sophie Powers Crashes Into Tokyo
Fashion
Sophie Powers Crashes Into Tokyo
Fashion

Musician-turned-designer Sophie Powers takes her first step into fashion in Tokyo.

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Fashion
Exploring the Mutual Longing to Reconnect
Culture
Exploring the Mutual Longing to Reconnect
Culture

Decay and longing converge in a mansion’s silent remains.

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Culture
Hadouken-ing - When Street Fighter Became a Meme
Culture
Hadouken-ing - When Street Fighter Became a Meme
Culture

When the internet decided to turn Street Fighter into reality.

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Culture

Yokogao Picks

Sharing Japanese culture through a curated selection of film

Featured
Marc Jacobs takes Tokyo, Palace x Death Note and Tanaka’s FW25
Week 7
Marc Jacobs takes Tokyo, Palace x Death Note and Tanaka’s FW25
Week 7

A pop-up, a cult collaboration, and a runway rebellion unfold.

Week 7
Featured
Ashita No Joe - How A Boxing Manga Impacted Japan
Manga & anime
Ashita No Joe - How A Boxing Manga Impacted Japan
Manga & anime

From the streets to the ring, Joe punched through history.

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Manga & anime
The Art Style of CLAMP - Baroque Armors & Avant-Garde Kimonos
Manga & anime
The Art Style of CLAMP - Baroque Armors & Avant-Garde Kimonos
Manga & anime

Baroque armors, cyberpunk muses—CLAMP’s art redefines manga storytelling.

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Manga & anime
GANTZ vs. Battle Royale - Survival Genre Titans
Manga & anime
GANTZ vs. Battle Royale - Survival Genre Titans
Manga & anime

Survival of the fittest, among chaos, and humanity at its breaking point.

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Manga & anime
Tekkonkinkreet - A Symphony of Childhood Chaos
Manga & anime
Tekkonkinkreet - A Symphony of Childhood Chaos
Manga & anime

Childhood, chaos, and urban decay collide in a visual masterpiece.

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Manga & anime
Featured
The Karaoke Torii Gate - Heaven’s Sound System
Art & Design
The Karaoke Torii Gate - Heaven’s Sound System
Art & Design

A sacred gate turned into an interactive sound installation.

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Art & Design
The Ping Pong Table That Wasn’t - Tomiyasu’s Years of Observation
Art & Design
The Ping Pong Table That Wasn’t - Tomiyasu’s Years of Observation
Art & Design

A ping pong table, a window, and four years waiting.

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Art & Design
Decoding Japan’s Friendly Relationship With Robots Through Emi Kusano’s ‘Techno-Animism’
Art & Design
Decoding Japan’s Friendly Relationship With Robots Through Emi Kusano’s ‘Techno-Animism’
Art & Design

Emi Kusano crafts a world where AI dreams in neon.

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Art & Design
Domestic Meditations - The Softly Glowing World of Ulala Imai
Art & Design
Domestic Meditations - The Softly Glowing World of Ulala Imai
Art & Design

Everyday objects whisper stories as Ulala Imai captures their glow.

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Art & Design
Featured
SEVESKIG’s AW2025-26 Collection Reinterprets the Beauty of Change
Fashion
SEVESKIG’s AW2025-26 Collection Reinterprets the Beauty of Change
Fashion

SEVESKIG redefines impermanence through wabi-sabi, yakihaku, and Roujin Z.

Read More →
Fashion
Sophie Powers Crashes Into Tokyo
Fashion
Sophie Powers Crashes Into Tokyo
Fashion

Musician-turned-designer Sophie Powers takes her first step into fashion in Tokyo.

Read More →
Fashion
What Japan’s Elderly Teach Us About Dressing for Ourselves
Fashion
What Japan’s Elderly Teach Us About Dressing for Ourselves
Fashion

Yutaro Saito captures the quiet confidence of aging in fashion.

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Fashion
Mikage Shin is a Label That Embraces All The Spaces In Between
Fashion
Mikage Shin is a Label That Embraces All The Spaces In Between
Fashion

Where marble motifs and avant-garde collide: Mikage Shin finds the spaces in between.

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Fashion
Featured
The Takashi Miike Experience - From Yakuza Carnage to Cult Horror
Music & Film
The Takashi Miike Experience - From Yakuza Carnage to Cult Horror
Music & Film

A Miike film is chaos, carnage, and comedy in equal measure.

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Music & Film
Remembering Nujabes - The Soundtrack to a Soulful Generation
Music & Film
Remembering Nujabes - The Soundtrack to a Soulful Generation
Music & Film

From Shibuya’s crates to universal souls, Nujabes redefined emotion.

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Music & Film
Two Robots in Tokyo - Daft Punk’s Iconic Trip to Japan
Music & Film
Two Robots in Tokyo - Daft Punk’s Iconic Trip to Japan
Music & Film

When the French robots found their way to Tokyo.

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Music & Film
Tokyo Turntables - The Japanese-American Hip-Hop Exchange
Music & Film, Culture
Tokyo Turntables - The Japanese-American Hip-Hop Exchange
Music & Film, Culture

From the Bronx to Tokyo - hip-hop’s unexpected, groundbreaking cultural exchange.

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Music & Film, Culture
Featured
Japanese Inspired Restaurants In The Heart Of Southern Brazil
Food
Japanese Inspired Restaurants In The Heart Of Southern Brazil
Food

Where Japanese traditions and fusion flavors redefine Brazilian dining.

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Food
How Momofuku Ando Ignited The Instant Ramen Revolution
Food
How Momofuku Ando Ignited The Instant Ramen Revolution
Food

Born from post-war Japan’s hunger, the origin story of instant ramen.

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Food
How Yōshoku Became a Pillar of Japanese Dining Culture
Food
How Yōshoku Became a Pillar of Japanese Dining Culture
Food

Japanese cuisine reimagined with Western flair and nostalgic flavors.

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Food
Exploring the London Ramen Scene
Food
Exploring the London Ramen Scene
Food

A deep dive into London’s ramen scene with must-visit Japanese spots.

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Food
Featured
Before Bōsōzoku - The Kaminari-zoku Thunder Tribe
Society
Before Bōsōzoku - The Kaminari-zoku Thunder Tribe
Society

How post-war trauma birthed Kaminari-zoku, the roots of Bosozoku culture.

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Society
Bōsōzoku Cars - Japanese Mod Culture on Steroids
Society
Bōsōzoku Cars - Japanese Mod Culture on Steroids
Society

Towering exhausts & wild kits—Bosozoku cars are chaos on wheels.

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Society
The Rise of Japan’s Football Fan Culture - J-League Ultras
Society
The Rise of Japan’s Football Fan Culture - J-League Ultras
Society

Explore the subculture creating a fiery atmosphere at Japan’s football grounds

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Society
The Unmatched Motivation of Shuzo Matsuoka
Society
The Unmatched Motivation of Shuzo Matsuoka
Society

Who is Shuzo Matsuoka, and how did he become a cult legend by motivating people around the world?

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Society

Gaming

Featured
Honcho Kei Truck Game - A Love Letter to Japan’s Tiny Workhorse
Gaming
Honcho Kei Truck Game - A Love Letter to Japan’s Tiny Workhorse
Gaming

Your own rusty kei truck and the endless countryside—Honcho is pure Showa charm.

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Gaming
The Philosophy Behind Scorpion From Mortal Kombat - A Path Of Fire
Gaming
The Philosophy Behind Scorpion From Mortal Kombat - A Path Of Fire
Gaming

A fiery path of revenge and honor shapes Scorpion’s legacy.

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Gaming
Yuka Kuramochi Cosplays as Chun-Li from Street Fighter
Art & Design, Gaming
Yuka Kuramochi Cosplays as Chun-Li from Street Fighter
Art & Design, Gaming

How Red Bull Japan brought Street Fighter's Chun-Li to life.

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Art & Design, Gaming
Japanese Game Designers That Aren’t Hideo Kojima
Gaming
Japanese Game Designers That Aren’t Hideo Kojima
Gaming

Discover Japan’s game design legends shaping the industry beyond Kojima.

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Gaming